云计算下电子商务之探

This post is part of our ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing. The channel is sponsored by Intel and VMware. Read their latest case study: A Canadian Printer Leaves its Servers in Illinois.

本文的内容是ReadWriteCloud栏目节选的一部分,该栏目是由英特尔和VMware两家公司发起成立,专注于虚拟化和云计算技术。它们最近的一个研究案例是:加拿大的打印机其服务器在设在美国伊利诺斯州。

The 2010 holiday season may be remembered for the distributed nature of the shopping experience more than anything else. Mobile technologies are on the rise and application platforms are serving as hothouses for any number of developments to buy and sell products and services.

由于购物本身的分散性,2010年的假期消费让我们特别的印象深刻。不断发展的移动技术和应用平台可以为各种各样的服务及产品买卖提供良好的环境支持。

The iPhone, Android and now Windows Phone 7 handsets are as much e-commerce platforms as are game consoles, kiosks or the traditional personal computer.

苹果iPhone、安卓以及微软Windows Phone7手持设备平台,与电子游戏控制台、售货亭和传统个人电脑一样,几乎都成为了电子商务平台。

The variety of ways to sell goods and services online means that traditional e-commerce practices are opening to the new world of cloud computing, dominated by APIs, access to social networks and data services.

商品和服务在线交易方式的多样化,意味着传统的电子商务行业要向由不同APIs占主导的云计算世界开放、并具有进入社交网及数据服务的通道。

This new breed of e-commerce platform is making it far easier for anyone to set up a storefront. More advanced integrations are faster, too, due in large part to open Web standards. Big data is making it easier to develop recommendation engines and other advanced systems. Search is far more sophisticated with the ability to curate data and optimize the experience for the user based on their browsing history.

新的电子商务平台的培育使得任何人都能够非常容易的开一间网店。而且很大程度上由于开放的网络标准,使得更高级的集成也能够很快的进行。大量信息的存在也能够比较容易的开发商品推荐引擎和其他的高级系统。搜索引擎可以根据用户的浏览历史,实现更为精细的有针对性的数据搜索,以优化用户网络体验。

A Look at Cloud Services and the fit with E-commerce

云服务与电子商务搭配之概览

We will run posts over the next few weeks to explore how the cloud is redefining e-commerce. We’ll look at different application platforms, APIs, analytics and the companies that are providing services. Our goal is to provide a deeper view of different cloud services by exploring the e-commerce market sector.

接下来的几周时间里,我们将发表一些文章探讨云是如何重新定义电子商务的。看一下那些提供不同服务的公司、分析方法、不同的APIs和各种各样的应用平台,目的是通过研究电子商务市场的不同组成部分,对不同的运服务提供一个更为深刻的视角。

As a start, here is a breakdown of e-commerce systems as organized by type of cloud service.

首先,按照云服务类型对不同的电子商务系统组织分类。

Software-as-a-Service (SaaS)

第一类为软件即服务(SaaS)

Defining e-commerce in the context of SaaS environments can mean a lot of things. There are any variety of SaaS services that have an e-commerce component. But there are a number of pure player providers that provide e-commerce services to help companies establish a storefront that they pay for on a subscription or usage basis.

在软件即服务的环境下,定义电子商务具有重要意义。当前有很多具有电子商务功能组件的SaaS服务。但是,也有很多商家,他们只是提供电子商务服务以帮助其他伙伴建立一个根据预定或者使用量付费的网店。

In many respects it is SaaS providers that break down the complexity of selling online. This is especially true for small businesses. Services are getting richer, too, with features that include rich media capabilities, reviews and ratings, product recommendations, social media, click to call or chat and loyalty systems.

从很多方面来看,在线销售的复杂性由SaaS提供商打破了,特别是对小型企业来说,确实如此。由于多种媒介相互融通,如评论、打分、产品推荐、社会网络媒体、即点即拨、即点击聊以及客户忠诚度系统,使得提供的服务越来越丰富了。

Platform-as-a-Service (PaaS)

第二类为平台即服务(PaaS)

These services offer APIs, applications and platforms for developing e-commerce environments. These platform are like living creatures in a way, providing tentacles that extend into the application ecosystem, pulling in data and pushing it out as part of a transaction environment. For example, CRM companies are launching platforms to round out offerings for sales management and customer service. This part of the market also features third-party services that may provide sales leads and marketing data to infuse e-commerce systems with ways to target particular market segments.

PaaS 为电子商务环境开发服务提供APIs、应用和平台支持。这样的平台类似一种活的生物,用其深入到应用系统生态环境的触角,拉入数据并将数据处理结果输出到业务系统。比如,一些CRM公司就发布了一些能够更完美的执行销售管理和客户服务的平台。该部分市场的一个特点就是具有很多的第三方服务,这些第三方服务能够将一些销售机遇和市场分析数据融入到电子商务系统中,以更有针对性的寻找特定的市场。

Infrastructure- as- a-Service (IaaS)

第三类为基础设施即服务(IaaS)

This is the kind of service a large retailer may use in order to manage a holiday season without concern for establishing any on-premise infrastructure. The service can scale up or down, based on customer demand. IaaS environments are often used by companies that need to find ways for connecting systems and application platform such as an inventory system or CRM environment. Customers that use these services will usually have far more complex requirements than companies that choose a SaaS service.

这一类服务或许大型零售商在服务于消费旺季的节假日的时候采用,而且不用再建任何应急的设施了。这样的服务可以根据客户的要求,具有很好的伸缩性。需要设法将其系统和应用平台实现互连,如库存系统与CRM连接,的公司常会采用IaaS环境。采用了IaaS的客户通常比采用SaaS的往往具有更复杂的需求。

In our next post, we’ll start looking at companies in each of these sectors and how they represent the changes occurring in the e-commerce market.

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