57 Things I’ve Learned Founding 3 Tech Companies

I’ve been founding and helping run technology companies since 1999.  My latest company is fabulis.com.  Here are 57 lessons I’ve learned along the way.  I could have listed 100+ but I didn’t want to bore you.

  1. Build something you are personally passionate about.  You are your best focus group.
    做你个人有热情的事情。你是你自己最好的民意代表。
  2. User experience matters a lot.  Most products that fail do so because users don’t understand how to get value from them.  Many product fail by being too complex.
    用户体验很重要。大多数产品做不到这些是因为用户弄不清怎样才能从这些产品中获得好处。很多产品做不到这些是因为过于复杂。
  3. Be technical.  You don’t have to write code but you do have to understand how it is built and how it works.
    要懂技术。你不必去写代码,但你必须能理解它是如何被开发出来的,如何工作的。
  4. The CEO of a startup must, must, must be the product manager. He/she must own the functional user experience.
    创业公司的CEO必须,必须,必须担任产品经理。他/她必须对产品拥有功能性的用户体验。
  5. Stack rank your features.  No two features are ever created equal.  You can’t do everything all at once.  Force prioritization. 
    对功能进行主次分级。不会有两个等同的功能。你不可能把它们一次全实现。要进行兵力优化。
  6. 6. Use a bug tracking system and religiously manage development action items from it.  
    使用缺陷跟踪系统,虔诚的用它来管理你的开发活动。
  7. Ship it.  You’ll never know how good your product is until real people touch it and give you feedback.
    及时发布。除非真正的用户接触到你的产品并给予反馈,你永远都不会知道你的产品是好是坏。  
  8. Ship it fast and ship it often.  Don’t worry about adding that extra feature.  Ship the bare minimum feature set required in order to start gathering user feedback.  Get feedback, repeat the process, and ship the next version and the next version as quickly as possible.  If you’re taking more than 3 months to launch your first consumer-facing product, you’re taking too long.  If you’re taking more than 3 weeks to ship updates, you’re taking too long.  Ship small stuff weekly, if not several times per week.  Ship significant releases in 3 week intervals.
    尽快发布,经常发布。不要惦记着再增加一些其它功能。只要能达到可以用来收集用户反馈的最小功能集合,那就发布它。收集反馈信息,反复这个过程,发布下一个版本、下一个版本,越快越好。如果你3个月才发布出第一版面向用户的产品,你拖延的太久了。如果3个星期才发布一次更新包,你拖延的太久了。如果不能一周几次,那每周发布一次更新。每3周发布一次重大更新。
  9. The only thing that matters is how good your product is.  All the rest is noise.
    唯一有意义的事是你的产品的好坏。其它的都是鸡毛蒜皮。
  10. The only judge of how good your product is is how much your users use it.
    对你的产品好坏的唯一判定来自于有多少用户使用它。
  11. Therefore (adding #’s 9 + 10):  In the early days the key determinant of your future success is traction.  Spend the majority of your time figuring out how to cultivate pockets of traction amongst your early adopters and optimize around that traction.  Traction begets more traction if you are able to jump on it.
    因此(补充第9、10条):产品初期决定你将来是否能成功的关键因素是你的产品的吸附力。把你主要的时间花在如何在你早期的受众中培养吸附力。如果你能启动这个过程,雪球会越滚越大。
  12. You’re doing really well if 50% of what you originally planned on doing turns out to actually work.  Follow your users as much as possible.
    如果你最初设想的50%后来证明可行有效,那你已经相当成功了。尽可能的听取你的用户。
  13. But don’t rely on focus groups to tell you what to build.  Focus groups can tell you what to fix and help you identify potentially interesting kernels for you to hone in on, but you still need to figure out how to synthesize such input and where to take your users.
    不要依赖于你的用户代表去告诉你如何发展。用户代表可以告诉你如何定位,帮助你明确潜在的需要打磨的核心内容,但你仍然需要有能力汇总消化这些信息,知道哪里去找到你的用户。
  14. Most people really only heavily use about 5 to 7 services.  If you want to be an important product and a big business, you will need to figure out how to fit into one of those 5 to 7 services, which means capturing your user’s fascination, enthusiasm, and trust.  You need to give your users a real reason to add you into their time.
    大多数人真正主要使用的也就是5~7种服务。如果你想做一个重要的产品,成为一个大公司,你需要能清楚如何成为这5~7种服务中的一种,这样去让用户为你着迷,俘获他们的热情和信任。你需要给你的用户一个好的能够让他们在你的服务上花时间的理由。
  15. Try to ride an existing wave vs. creating your own market.  If you can, catch onto an emerging macro trend and ride it.
    尝试追逐正在进行的潮流,开创你自己的市场。如果可以的话,捕捉刚刚出现的趋势苗头,驾驭它。
  16. Find yourself a “sherpa.”  This is someone who has done it before — raised money, done deals, worked with startups.  Give this person 1 to 2% of your company in exchange for their time.  Rely on them to open doors to future investors.  Use them as a sounding board for corporate development issues.  Don’t do this by committee.  Advisory boards never amount to much.  Find one person, make them your sherpa, and lean on them. 
    找个“引路人”。有些人以前做过这些 — 融资,贸易,给创业公司工作。给这个人你公司的1%~2%作为报酬换取他的时间。借助他们打开未来市场的大门。把他当作企业发展的宣传媒介。不要让委员会去做这种事情。顾问部从来就没有提供过有用的东西。找到这样的人,把他们当作你的引路人,依靠他们。
  17. Work with the best possible people for your project, regardless of where they are located.  
    在你的项目上尽量找最棒的人一起工作,不管他在什么地方。
  18. Co-locate as best possible but be willing to travel to remote offices to make multiple offices work.  Online collaboration maxes out at 3 to 4 weeks apart, which means you need to commit to traveling almost monthly to make remote offices work.
    有可能的话最好设立分部,但这需要你穿梭在几个地区之间使他们正常运作。在线合作最少3~4周一次,这意味着你需要几乎每月都要在这几个地方旅行一次。
  19. Work with people you like to be around.  There’s no sense in going to war with people you don’t like.
    跟你喜欢相处的人一起工作。这不是说你可以跟你不喜欢的人不合。
  20. Work with people you trust like family.  
    要像信赖你的家人一样信赖跟你一起工作的人。
  21. Work from home as long as you can.
    在家工作,只要你能。
  22. Position your desk in a way in which you are staring at your co-founders and they are staring at you.  If you aren’t enjoying looking at each other each day, you’re working with the wrong people.  
    摆放你的办公桌,使你能看到你的同伴,他能看到你。如果你们每天都没有兴趣看到对方,那你们选错了一起工作的人。
  23. Use a tool like Yammer to share internally what you’re working on.  It’s easier for many people (especially developers) to post a status update than to write an email.
    使用一个类似Yammer的内部分享工具,分享你们正在开发的东西。对很多人(特别是开发人员)来说,更新状态信息要比发送邮件更容易。
  24. Use a file sharing service like basecamp for your team.  It’s impossible for everyone to keep track of every file sent to their email in-box.  Use basecamp so there’s a history and central repository.
    在团队中使用一个文件共享服务系统,例如basecamp。这对所有人都很重要,它可以记录所有的文件动态并发送到你的邮箱里。basecamp使你有了历史存档,有了一个集中式数据文档库。
  25. Figure out quickly what you are personally really good at and focus your personal time around those activities.  Let other people do the other stuff.
    认清楚自己真正擅长的是什么,把自己的精力主要放在这些事情上。让其他的人做其他的事情。
  26. Surround yourself with people who fill your gaps.  Let them do the stuff they are better at.  Don’t do their jobs.
    让你的周围围绕着能够弥补你的缺陷的人。让他们做他们擅长的事。你不要去做他们的事。
  27. Work with people who are smarter than you at certain things.
    跟在某些方面比你更聪明的人一起工作。
  28. Work with people who argue with you and tell you no.
    跟那些会和你争论,反对你的人一起工作。
  29. Be willing to fight like hell during the day but still love each other when you go home.  
    白天地狱式的奋斗工作,晚上回到家和家人相亲相爱。
  30. Work with people who are passionate about solving the specific problem you are trying to solve.  Passion for building a business is not enough; there needs to be passion for your customer and solving your customer’s problem.
    跟那些热衷于解决你正要解决的某些特定问题的人一起工作。光热情于发展公司业务还不够;还要热情于你的客户,热情于解决他们的问题。
  31. Push the people around you to care as much as you do. 
    促使你周围的人像你一样用心。
  32. Be loyal.  Cultivate and coach people vs. churning through them.
    忠诚。培养和引导人们,而不是鼓噪他们。
  33. You’re never as right as you think you are.
    你永远不会像你想象的那么正确。
  34. Go to the gym and/or run at least 4 times per week.  Keep your body in shape if you want to keep your mind in shape.
    每周至少去健身房或跑步4次,要想保持你的思维的体型,先保持你身体的体型。
  35. Don’t drink on airplanes unless you are on a flight of longer than 8 hours. It ruins you and wastes your time.
    不要在飞机上喝饮料,除非你的航程超过8小时。那会害了你,而且浪费你的时间。
  36. Choose your investors based on who you want to work with, be friends with, and get advice from.  
    你选择的投资者应该是你喜欢和他一起工作的,可以做朋友的,能够得到忠告的人。
  37. Don’t choose your investors based on valuation.  A couple of dilution points here or there wont matter in the long run but working with the right people will.
    不要按价值来选择投资者。淡化一些这方面的色彩,从长远看,不会有坏处,只要选对人。
  38. Raise as little money as possible when you first start.  Force yourself to be budget constrained as it will cause you to carefully spend each dollar like it is your last.
    创业初期募集资金越少越好。强迫自己进行严格的预算,认真使用每一块钱,就好象是最后一块钱。
  39. Once you have some traction, raise more money than you need but not more than you know what to do with.  This is tricky.  Don’t skimp on fundraising because of dilution fears.
    一旦有了一些发展动力,募集一些多于你的需要量的资金,但你要清楚它们都将做什么。这有些技巧。不要在募捐活动上吝啬。
  40. Spend every dollar like it is your last.
    每分钱都要花的小心谨慎,就像那是你最后一分钱。
  41. Know what kind of company you are trying to build.  There are very few Googles and Facebooks.  A good outcome for your business might be a $10M exit or a $20M exit or a $100M exit or no exit at all.  Plan for the business you want to build.  Don’t just shoot for the moon.  From a money-in-your-pocket and return on time spent standpoint, owning 20% of a $20M exit in 2 years is much better than owning 3% of a $100M business in 5 years.
    清楚你要做什么样的公司。像Google和Facebook这样的公司没几个。对于你的公司,也许1千万的回报额已经很好,也许2千万,也许一亿,也许什么都没有。计划好你要做什么样的工作。不要去做做不到的事情。看清楚你口袋里有多少钱,能做什么事情,两年赚取2千万期望值的20%要比5年赚取1亿期望值的3%要好。
  42. Related to #41, understand whether your business is a VC business or not. A VC business is expected to deliver 10x returns to investors.  That means if you’re taking money with a $5M post-money valuation, the expectation is that you are building for a minimum $50M exit.  $10M post-money valuation = $100M target.  That’s not to say that you might not sell the company for less and everyone involved might be happy with that outcome, but that’s not what you are signing up for when you take VC money with such a valuation.  Know what the implications of taking VC money are and what it means for expectations on you.
    跟41条有关,明白你的业务是否适合接受风险投资。风险投资一般会期望10倍的回报率。也就是说,你接受5百万,那就要提供5千万的回报。1千万的投资 = 1亿的目标。在签署接受风险资金时一定要想清楚他们在你身上期望的是什么。
  43. Make sure your personal business goals are aligned with the goals of your investors.  The business will only succeed if you are motivated.  Investors can’t force the business to succeed.  And they certainly can’t force a CEO to care.
    把你的个人公司发展目标和你的投资者的目标保持一致。有目标公司才能成功。投资者没有魔力让事业成功。同样他们也没魔力让CEO用心。
  44. Conferences are generally a waste of time.
    会议一般来说都是在浪费时间。
  45. Smile.  Laugh.  Wear funny socks. I wear funny socks to remind myself to not settle for boring and to be creative.
    微笑。大笑。穿有趣的袜子。我穿有趣的袜子,用来提醒我不要满足于平淡,要有创新。
  46. Do something, anything that shows you’re not just a robot.  Let people get to know the real you.  
    做事情时,做任何事情时,都不要让你看起来像个机器人。让人们知道真实的你。
  47. Hang a lantern on your hangups. 
    正视你的问题,化劣势为优势。
  48. Wear your company’s t-shirts everywhere.
    任何地方都穿着你公司的T恤衫。
  49. Do your own customer service.
    成立自己的客户服务。
  50. Tell a good story.
    要会讲故事。
  51. But don’t lie.  Ever.
    别说谎。永远不要。
  52. Find inspiration in the people around you.
    在你周围的人身上寻找灵感。
  53. Have fun every single day.  If it’s not fun, stop doing it.  No one is making you.
    每天都保持快乐。如果不高兴,那就别做。没人要你做。
  54. It’s true what they say in sales, you’re only as good as your last sale.  
    销售中的那句话说的很对,你的成绩只跟最近的一次销售有关系。
  55. Make mistakes, but learn from them.  I’ve made hundreds.
    犯错误,但要吸取教训。我犯了无数错误。
  56. Mature, but don’t grow up.
    成熟,但不要长大。
  57. Never give up.
    永不放弃。
Advertisements

发表评论

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / 更改 )

Twitter picture

You are commenting using your Twitter account. Log Out / 更改 )

Facebook photo

You are commenting using your Facebook account. Log Out / 更改 )

Google+ photo

You are commenting using your Google+ account. Log Out / 更改 )

Connecting to %s

%d 博主赞过: